The main purpose of a squeeze page or landing page is to convert visitors into email subscribers. Here are some steps that you should follow when building a squeeze page:
Make Good Offers
To convert visitors into email subscribers it is essential that you make a really good offer rather than spending your time and money on a well-written copy and page. If your offer is good enough then your number of subscribers will increase eventually. To make a good offer you need to,
- Identify the audience you will be targeting
- Try to find the problems of your audience
- Offer a solution to their problems
Build The Best Lead Magnet
The best way to attract viewers is by building a good lead magnet. The best way to go about it is to spend time on choosing a good name for your lead magnet, as the name itself can either increase or decrease the number of viewers you have on your page. It is also important that you choose the right font and format.
Select The Best Type of Squeeze Page
There are many types of squeeze pages out there, it is essential that you choose the one that is best suited for you for your business. There is a long list where you can choose from here are some of the types of squeeze pages:
- Basic Squeeze Page
- Long Form Squeeze Page
- Video Squeeze Page
- Webinar Squeeze Page
- Not Found 404 Squeeze Page
There are various other methods through which you can build a squeeze page that will help you in increasing your subscribers. You can always visit Software Night’s twitter page to keep yourself updated on what’s new or you could just visit their web page.